How NGOS can benefit from having a Website 

Background 

The increased digitalization and growing use of the Internet in making life choices has increased the need of Non Government Organizations in building their Digital Presence. All the stakeholders associated with Non Profit Organizations namely – Beneficiaries, Donors, Supporters, Partners and Collaborators will access your website to check details about your Projects, Campaign and Impact of previous projects. In addition to the above, the growing usage of crowdfunding platforms such as Ketto, Milaap and Donate Kart has persuaded Non Profit Organizations to develop their own websites and raise funds and create awareness. 

How a Website can make a difference to an NGO 

The benefits for a NGO in developing their own website are as follows 

• Develops Credibility and Authenticity : A professionally designed website enables an NGO to build credibility amongst its stakeholders including donors, supporters and volunteers. An NGO can display vital information related to its organizations such as details of its incorporation, certificates acquired by the NGO, past projects undertaken and profile of team members. 
• Enhances Reach and Visibility :  A Non Government Organization can increase its reach and enable it to reach out to new audiences and engage the existing stakeholders. This will in turn enhance the digital visibility of the organization and equip it to access others different tools of Digital Marketing including Meta Ads, Google Ads, Search Engine Optimization etc.
• Demonstrates Success and Impact Stories : A professional website helps a Non – Government Organization to showcase its quantitative and qualitative impact. The quantitative data may include the number of beneficiaries impacted, number of community members sensitized and number of volunteers enrolled for the project. The qualitative impact will be demonstrated by success stories, impact stories  and testimonials   
• Enhances Volunteer Participation : A Non Profit Organization is heavily dependent on its volunteer workforce. A well designed website helps an NGO to reach out to youth from the city who are constantly looking for volunteering opportunities. The website of the NGO can include a specific section on enrolling volunteers and interested youth can apply for volunteering opportunities by filling an online form linked to the website 
• Increased Transparency and Accountability : An NGO can make proactive disclosure on their websites by displaying important certificates such as Registration Certificate, 80G and 12A Certificate, CSR 1 Approval, FCRA Registration and NGO Darpan Registration. It can also disclose the names and profile of its team members , partners, donors and supporters and all these information will be accessible to the public 
• Enhances Funding Opportunities : The potential of a Non Profit Organization to raise funds through Individuals and Institutions enhances  through a well developed website. Grant Application and CSR Proposals mandates NGOS to disclose their Website URL  and often this URL are verified during the screening or due diligence process
• Harnessing the power of Digital Marketing  : Developing a website is the first stepping stone for an NGO which strives to create Digital Presence. An NGO having its own website can optimize all Google My Business Profiles, Social Media Profile only if it has a well maintained and updated website 

Conclusion 

NGO often assume that developing a website is only a part of its establishment process. At times NGO Leaders and Trustees undermine the power of Digital Marketing and avoid investing in building a professional website. However the recents trends and practices make it evident that Non Profit Organizations with professional developed websites can boost their donations, visibility and often emerge as more sustainable organizations. Thus an NGO willing to make its projects and campaigns digital friendly and sustainable should consider website development as an Integral strategy in its overall communications and marketing. 

We at Click Your Brand are committed to empowering Non Profit Organizations in building their digital presence by providing end to end support in Website Design and Development. Our team has undertaken indepth research on effective landing pages, donation pages, payment gateways etc.